LUCE is the digital clienteling app for the client advisors. Working with Kering Digital Product team, Awake delivered an evolution of Luce, LUCE Places. The update streamlined multiple apps into one, and allowed users to focus on the right tasks at the right moment. The tool empowers the client advisors to build strong long-term client relationships, and produce sales in-store or remote. From performance analytics to product recommendations, the goal is to build a simple solution from the not-so-simple problem. LUCE Places is used across brands including, Gucci, Saint Laurent, Bottega Veneta, Alexander McQueen, Balenciaga, and Brioni around the world.
Responsible for the design direction, UI/UX, prototype, tutorials, and video productions.
Client: Kering / iPhone app / 2019-2021
Created an iPad app that simplifies the buying campaign process during the showroom. The tool eliminates the tedious manual labor for the buyers, retail merchandisers, and collection merchandisers. The solution helps user to learn about the collection with live analytics, create the orders, negotiate, and generate summaries all in one place.
Responsible for the design direction, UI/UX, QA, and prototype.
Client: Saint Laurent / iPad app / 2019
The concept design for the health and wellness app. As an evolution of the Jawbone UP, the experience focuses more on the individual health condition, provides more tailored coaching experience with smart suggestions and insights.
Responsible for the design direction, UI, UX, and video simulations.
Client: Jawbone / 2018
Delivered an updated PUMATRAC mobile app experience that aligns with PUMA branding language. The app is tailored to each user, which makes it easy to discover, set goals, track progress, and connect with the community.
Responsible for the design language, UI, UX, and video simulations.
Client: PUMA / iPhone app / 2017
Designed a concept for Les Mills onboarding experience, from subscription to a dashboard landing screens.
Responsible for the UI/UX design for the web.
Client: Les Mills / 2017
A social app that connects like-minded people to create movements, and inspires to create solutions for a better world.
Responsible for the UI/UX concepts, and video simulations.
Client: beHuman / 2016
A coaching app that combines a real coach, AI, and wearable technology to create a complete training program. The mobile app experience takes the user through the journey from the pre-exercise, real-time coaching, and post-exercise experience.
Responsible for the UI/UX design, prototype, and video simulations.
Client: Asensei / iPhone app / asensei.com / 2016
Working with Gucci innovation team, Awake designed a strategy to reinvent the traditional shopping experience in the new digital age. The solution included 3 projects, a consumer app, a sales associate app, and a visual merchandising app. The consumer app enables people to express their individuality by sharing their stories, not just a product. The sales associate app empowers them with insightful tools, so they don’t miss opportunities. The visual merchandising app enables the team to quickly understand which product or display performs the best. Shared analytics improves overall sales and client relationships.
Responsible for the UI/UX concepts, and video simulations.
Client: Gucci / 2015
Designed a concept mobile application for the Dolby Atmos headphones. As a companion app, the experience focuses on the user’s journey from the initial setup to everyday management and product education.
Responsible for the UI/UX design concepts.
Client: Dolby / 2015
As an activity tracker and a lifestyle coach, UP is not just about numbers, it enriches life with positive habits. Over time, UP helps users to make healthier choices with personalized insights and micro goals. The solution is uplifting and motivating. It encourages users to become more mindful of their bodies and surroundings.
Responsible for the overall visual language, UI, UX, and animations.
Jawbone / iPhone app / 2012-2014
The earlier concept of myJawbone.com, where users manage and learn about their devices.
Jawbone / 2013
Clibe is a digital sketchbook, journal, and photo album. The idea is to bring back people’s most natural way of expressing and collecting thoughts. An iPad app allows users to create and share journals, and save them to the cloud so they can access them from any device including the web.
Responsible for the UI/UX design, and video simulations.
Visere / iPad app & myclibe.com / 2011
Fun productivity app ideas for iPad using digital inking and cloud sharing technology.
Visere / iPad app concept / 2011
Unstuck helps people facing stuck moments with personalized digital tools that combine tips and know-how from a community. Working with SYPartners, designed the set of digital tools for the iPad application.
Responsible for the UI/UX design.
Client: SYPartners / iPad app / 2011
Pitched a new design language for a music distribution company. The solution focused on helping independent musicians to manage their music via the web.
Client: TuneCore / 2011
Worked with Microsoft Pioneer Studios to build an innovative digital experience for dual-screen tablets.
Responsible for the UI/UX design concepts for both tablet and web.
Client: Microsoft / 2010
A concept design for the future entertainment experience of Xbox across TV, mobile device, console, and PC.
Responsible for the UI/UX design concepts.
Client: Microsoft / 2010
Worked with Motorola to deliver the Home Screen experience with blur technology for Android devices.
Responsible for the UI/UX design concepts.
Client: Motorola / 2010
The concept design focused on the easy-to-use, lifestyle device that promotes healthier living. The solution provides a simple on-the-go experiences to the daily goal management, challenges, and social engagements.
Responsible for the UI/UX design concepts for mobile and web.
Client: Dell / 2010 / Product Design: MNML
With the world's first high-resolution true circular display, this project had unique challenges to deliver the entire UI solution on the existing Motorola P2K platform. The solution delivers one of a kind experience tailored to this premium luxury tier product.
Responsible for the design direction & management, UI/UX, video simulations.
Motorola / 2009
Developed UI experience for the concept phone maximizes the use of sensory experience - light, sound, and touch. UI elements focused primarily on the sense of distance, gravity, and atmospheric changes. The design targeted the fashion/niche market.
Responsible for the design concepts, UI, UX, and video simulations.
Motorola / 2008
The design optimized for the slider form factor, delivered a unique digital skin and lock screens to enrich the overall experience.
Responsible for the UI / visual design.
Motorola / 2008
A quick spin-off of Motorola U9 to fit the low-mid tier fashion-focused market.
Responsible for the UI / visual design.
Motorola / 2008